This is the question every consumer is asking, even if it's never uttered.
'Who cares?'
The business operators and service providers that win, are those that answer resoundingly 'We do!'.
Sounds simple huh? You'd be surprised!
Monday, July 20, 2009
Thursday, May 21, 2009
Bernard Pras
"French artist Bernard Pras takes everyday objects, combining them into a puzzle that makes sense only under one particular angle of view. He's a postmodern and pop Arcimboldo." via www.bedifferent.it
Sunday, May 10, 2009
Thieves suck
My car got broken into this weekend in Remuera, here are a few thoughts.
1. Sadly New Zealand’s not what it used to be. Nothing is safe, don’t expect it to be.
2. A password on your smart phone, although an annoying delay is a necessity to protect your personal information.
3. Police should ask for your mobile numbers and trace them, it’s not “a violation of the privacy act” if the cell phone has been stolen and/or have the owner’s consent. Both our Blackberry and iPhone have GPS how hard can it be?
4. Thieves if you need something, a better approach is to ask. I’m more than happy to help anyone. In this case I pray you are brought to justice.
Summary: Theft is a horrific violation of order. I’m painfully reminded that, peace, love, hope and harmony are the ideals I live by. To the criminals involved, this act is disgraceful – I say this because you are capable of great good. Please read my bible that you stole (the irony) – may it clarify your confusion.
1. Sadly New Zealand’s not what it used to be. Nothing is safe, don’t expect it to be.
2. A password on your smart phone, although an annoying delay is a necessity to protect your personal information.
3. Police should ask for your mobile numbers and trace them, it’s not “a violation of the privacy act” if the cell phone has been stolen and/or have the owner’s consent. Both our Blackberry and iPhone have GPS how hard can it be?
4. Thieves if you need something, a better approach is to ask. I’m more than happy to help anyone. In this case I pray you are brought to justice.
Summary: Theft is a horrific violation of order. I’m painfully reminded that, peace, love, hope and harmony are the ideals I live by. To the criminals involved, this act is disgraceful – I say this because you are capable of great good. Please read my bible that you stole (the irony) – may it clarify your confusion.
Sunday, May 3, 2009
Design on the bottom line
The fundamentals of design are not aesthetics, functionality or branding yes these are large subsections of design (and all they teach in design school) but essentially design is about sales.
The bottom line is, does "(insert layout)" FUNNEL the viewer to make a purchasing decision.
Here's two great examples:
mint.com/
barackobama.com
Within seconds you know what they're about and where to click to take the next step.
Sure rules are open for interpretation and execution of will vary - for instance the following flash design firm wefail.com/ the funnel is subtle if not non-existent but the animation inspires the curiosity to make the next click.
In short don't design - sell.
The bottom line is, does "(insert layout)" FUNNEL the viewer to make a purchasing decision.
Here's two great examples:
mint.com/
barackobama.com
Within seconds you know what they're about and where to click to take the next step.
Sure rules are open for interpretation and execution of will vary - for instance the following flash design firm wefail.com/ the funnel is subtle if not non-existent but the animation inspires the curiosity to make the next click.
In short don't design - sell.
Tuesday, April 14, 2009
Where the web fails
Invariably when talking about technology there is ALWAYS a clash of opinions as to what technology will and wont do.
So let me weigh in as fair as the web is concerned.
Even if/when I can download the perfect Latte - I'd still rather go to my local cafe, talk to my barrister, smell the warm coffee, sit back in my favorite chair, feel my favorite book in my hands, watch other people, here the noise of the coffee machine...
In other words the web is only a tool. If it can adequately fix a problem (which more often than not it can very effectively) it will be adopted as mainstream. BUT, it will NEVER succeed in fulfilling the deep and complex needs and desires of people.
So for those of us in the industry:
1. When selling a concept, focus on the problem and how your proposal resolves the solution.
2. When designing/building, focus on the problem and how your concept resolves the solution.
3. When consulting, focus on the problem and how you can resolve a solution.
Keep it simple.
So let me weigh in as fair as the web is concerned.
Even if/when I can download the perfect Latte - I'd still rather go to my local cafe, talk to my barrister, smell the warm coffee, sit back in my favorite chair, feel my favorite book in my hands, watch other people, here the noise of the coffee machine...
In other words the web is only a tool. If it can adequately fix a problem (which more often than not it can very effectively) it will be adopted as mainstream. BUT, it will NEVER succeed in fulfilling the deep and complex needs and desires of people.
So for those of us in the industry:
1. When selling a concept, focus on the problem and how your proposal resolves the solution.
2. When designing/building, focus on the problem and how your concept resolves the solution.
3. When consulting, focus on the problem and how you can resolve a solution.
Keep it simple.
Tuesday, March 24, 2009
I'm alive
I've finally surfaced from the depths of wedding planning!
Here's what's up:
-Been married for four months, flip time flies
-Moved into the Platina St hood
-I'm now obsessed with furniture.
-I'm launching worlds greatest creative agency APRIL 1st in a desperate bid to rid the world of S@#% design //stand by for more details.
-The next big thing Ben Young is mixing things up over at the NZ herald business blogs - have a look, read the comments (new school old school collide!! Glorious) send some love: http://tinyurl.com/d75vux
-Stay cool
Here's what's up:
-Been married for four months, flip time flies
-Moved into the Platina St hood
-I'm now obsessed with furniture.
-I'm launching worlds greatest creative agency APRIL 1st in a desperate bid to rid the world of S@#% design //stand by for more details.
-The next big thing Ben Young is mixing things up over at the NZ herald business blogs - have a look, read the comments (new school old school collide!! Glorious) send some love: http://tinyurl.com/d75vux
-Stay cool
Monday, September 22, 2008
The last laugh? Yeah right
I saw this over at RealEstate.co.nz
A satire of the current financial crisis from The South Bank Show
A satire of the current financial crisis from The South Bank Show
Sunday, September 21, 2008
Talk like a pirate day
September the 19th is International talk like a pirate day.
Suck I missed it again.
But it's in the diary for next year along with "Google pirate" check it out.
Suck I missed it again.
But it's in the diary for next year along with "Google pirate" check it out.
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